Pricing that reacts, inside limits you set

Three ways to run it

You choose the mode per course and can change it any time.

• Off: your rate grid is the price, full stop
• Suggest: TeeMarshal proposes price changes and your GM accepts or declines each one with a click
• Rules: the rules you wrote apply automatically, within your floor and ceiling

Rules in plain terms

A rule is a condition and an adjustment. Weekend mornings that are 80 percent booked a week out go up 10 percent, capped at your ceiling. Afternoons that are under 40 percent booked the day before, with good weather, come down 15 percent, never below your floor. Rules are checked hourly for the next 14 days.

What it looks at

How this day and hour usually sells based on recent weeks and the same weeks last year, how it is booking right now, how far out it is, the weather forecast, and holidays and local events you list.

Guardrails

The limits are not optional.

• Never above your ceiling or below your floor
• A time that already has a booking at the old price is flagged rather than changed quietly
• Golfers are told if a price changed since they last looked
• Freeze pricing for any date range, for example a tournament weekend
• Every change is in the audit log with the rule that caused it

Honest about the model

Today, dynamic pricing is rule based. A statistical model that tunes prices within your limits is planned for when there is enough booking history across courses to do it responsibly. Until then, the automatic mode runs your rules and nothing else.